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Graduate recruiting tip #2: Understand your market — Generation Y

July 17, 2008

Written by Susanna Cesar Morton 

There has been a lot written in blogsphere recently about Generation Y. I especially liked the recent one on Times Online: Generation Y’s unique challenge — Today’s mollycoddled graduates expect a lot and employers must learn to cater to their needs. The headline says it all! Like it or not, much of the graduate market is made up of this generation, which includes those born between circa 1976 and 1994.

Also known as the Millennials, this generation is shaped by the leaders, events, and trends of its time. By far the most significant influence on this generation is the Internet. Generation Y was the first to grow up with the World Wide Web, and is used to being constantly bombarded with messages and multi-tasking.

The popularity of social networking sites like MySpace, instant messaging, and texting may explain why this generation is known for being peer-oriented and expects instant gratification. A 2008 survey by UK recruitment consultancy FreshMinds Talent, in partnership with Management Today, suggested that Millennials are generally more ambitious, brand conscious and tend to move jobs more often than ever before.

The survey of over 1,000 people, entitled Work 2.0, also revealed several misconceptions about Millennials, including that they are as loyal as their predecessors and believe that their job says something about them as individuals. The bottom line is that Generation Y is a different kettle of fish. Many of their skills will complement your more experienced employees. Once you understand your target market, make sure your hiring managers are up-to-date with the graduate hiring market. Hiring managers aren’t necessarily recruiters.

Their “fond” memories of being recruited on campus can be dated and no longer relevant. Educate your hiring managers on the current state of the graduate market. Send out articles and research throughout the year. In advertising, it takes at least three exposures to make a message stick.

Keep educating, your message will eventually get through. What are your thoughts on recruiting Generation Y? Leave a comment on this blog, we’d love to hear.


Article courtesy of the Recruiting Blogswap, a content exchange service sponsored by CollegeRecruiter.com, a leading site for college students looking for internships and recent graduates searching for entry level jobs and other career opportunities. 

Written by bradley · Filed Under Employer Updates, Engineering Commentary |  

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April 2, 2008

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Written by bradley · Filed Under Employer Updates, Engineering News |  

New Resume Submission System

April 1, 2008

We have updated the method by which candidates get you, as an employer, their resumes. Previously job seekers were required to simply find your email in the job posting and send you an email with their CV from there.

Now, we have provided the ability to send resumes directly through our system without the need for a separate email. For those candidates on the border of submitting their resume, this should give them the extra ease of use boost needed to go ahead and send you their information.

Written by bradley · Filed Under Employer Updates |